Monday, August 24, 2009

Let's comparison shop, shall we?

I like to check in on the local photography market from time to time and make sure I'm still offering the best I can to my clients, at the most affordable price.

It's Senior Portrait season, so I figured that's a great one to take a look at today. And one of the biggest studios in town is Leichtner's. They do beautiful work, truly they do. (They even did my senior portraits, back in the day.) But when you start looking at the pricing... wow, you might be shocked. I know I was.

So let’s comparison shop...

For $676 at Leichtner's you'd get:
*Session in the studio, 75 minutes
*Outdoor location anywhere in Rochester
*(3) outfits
*(3) 'add-ons' [things like props or the option for b&w images]
*(1) 11x14
*(3) 8x10's
*(72) wallets

If you need to purchase any additional prints, you can do so without a minimum... but they start at $40 for an INDIVIDUAL PRINT!

Need some more wallets? (48) of them are $160! (How you going to even hand those out when they're over $3/each!)

**This is already more than twice the cost of D'Marie Photography - and you'd get (7) less prints. To truly compare apples to apples, you'd be looking at CLOSE TO $1,000 at Leichtners. Yikes!!!


NOW let's take a look at D'Marie Photography.

For just $335 at D'Marie you'd get:
*Session in the studio, unlimited time
*Outdoor location anywhere in Rochester
*(3) outfits
*(2) props
*the option for b&w, sepia, AND special effect images
*(1) 11x14
*(4) 8x10's
*(6) 5x7's
*(72) wallets
*Basic blemish retouching

And if you need to purchase any additional prints, you can do so without a minimum... and they start at just $4. There’s no zero after it like at Leichtner's.

Need more wallets? Available in sets of (8) for $10!

So what's the lesson?
D'Marie Photography is:
HIGH QUALITY. MORE PRINTS. UNLIMITED SESSION TIME. INEXPENSIVE ALA CARTE PRINT PRICES.
LESS THAN 1/3 THE COST.


Yearbook deadlines are right around the corner- book your session right away!

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